The BFAR is a voluntary body committed to upholding an ethical and safe global standard for sharing content in AR.


We aim to create a community of forward thinking companies aligned with our mission to ensure the digital worlds intrusive advertising practices and other negative experiences, doesn’t find its way into the real-world via AR so we can create a better experience for everyone. Membership is a way to unite this community around common values to inspire conversations, spark actions, and help our industry thrive.


The BFAR is specifically for organisations who share AR content to promote their products and services, but also agencies, media houses, VR/AR developers and publishers. Fitting the above criteria does not guarantee acceptance to the BFAR – founding members will review and accept new submissions on a case by case basis.


You can request a signing form which will be provided over email. We will need a short statement to understand your company’s vision of advertising, a signature from a Director as well as a company stamp to approve the company as a member. Founding members will review and accept new submissions on a case by case basis.


Once your company is formally approved as a member, you will be announced as a new member on this website, and potentially announced to the press. We ask the joining companies to go public about joining the BFAR and use their platform to promote it through blogging or public speaking, in an interest to draw more companies to this key role of AR governance.

You will receive a member badge that you can display on your company website or apps. There will also be opportunities for conversations between members, as well as offline events to raise awareness about the BFAR, network within other members, and exclusive offers to join industry events.

We will then expect your company to respect the commitment of the Bubbled Framework.


Membership is free. We might sometimes look for voluntary sponsors to organise events to strengthen our community.