These principles are designed to work across a range of immersive technology businesses, some of which are specific to AR and some of which are mixed realities with elements of both AR and VR.  All BFAR members agree that the principles laid out in the Code are important for both business and individuals.  Adherence to these principles is a requirement of membership of the BFAR. Each of these principles applies to each BFAR member in respect of its investors or donors.

We will not share content in AR to deliberately offend or be used to incite violence

As owners of virtual space, we must be considerate of the real-world location our space occupies.

Decentralised virtual spaces are owned by us; we will be responsible for our space and the people we lease it to.

We will not put vulnerable users at risk by the content we share or allow to be shared.

We will hire competent, professional, honest people and make sure we have the appropriate systems and processes in place to run our businesses safely.

We will ensure our IT systems and business processes are secure, reliable and proportionate to the nature, scale and complexity of our businesses, and that they are sufficiently robust to facilitate compliance with applicable law, regulations and this Code of Conduct.

We will comply with the laws and regulations applicable to our sales and marketing activity and ensure that risks and potential returns are presented clearly in a balanced way, and treat users fairly.

If users are unhappy about any aspect of our service, they will be able to complain and we will treat those complaints fairly and in accordance with applicable regulation.

We will promote healthy competition, and will not engage in practices that will discredit, or damage the reputation and growth of the AR virtual space and blockchain industry.

We will not use or compete for each others’ names, trademarks or other intellectual property or data without express permission to do so.

We agree to periodic audits and reviews of our businesses by the BFAR to ensure compliance with the Policy and Code of Conduct.

We will, where possible, provide the BFAR with notice of issues that could negatively affect the virtual space industry, to enable the BFAR to react appropriately.  It is acknowledged   that our ability to do so may be limited by confidentiality obligations and commercial responsibilities to our own business and users.

The Directors of BFAR are responsible for the maintenance and effectiveness of this Code. If the Directors are of the opinion that a Member or Supporter has breached this Code, the Directors shall, acting proportionately and in accordance with the Articles (in so far as they may apply), be entitled to take such action as they see fit, which may include the suspension or expulsion from BFAR of the relevant Member or Supporter regardless of any subscription paid to BFAR by the Member or Supporter. The Directors’ interpretation of this Code shall be final.

We agree to adhere to the principles and guidelines regarding data protection of our customers as set out by the EU’s General Data Protection Regulation (GDPR) here:

Members and Supporters of the Bubbled Framework for Augmented Reality that have signed up to this Code may display the BFAR logos on their websites and other presentation and marketing material.